From birth to merger

• Henric Öller launches pioneering enterprise
• Lars Magnus Ericsson’s mechanical engineering workshop
• Telephone lines to every home
• Telephones catch on in Stockholm
• The path to merger with SAT
• The L.M.E. Society
• Profitability over 100 years
• Midsommargården
• L M Ericsson 100 years
• Breakthrough in Gävle
• The operation of telephone networks requires capital
• Ericsson and Televerket: Partners in development
• Mexeric in the firing line
• Early developments in telephony

An emerging global company

• Aggressive expansion in Europe
• The Comeback Kid – Ericsson conquers the US
• A new market situation
• SRA becomes ERA
• The HotLine legacy
• SAT’s pension and gratuity fund
• SAT workers celebrate anniversary
• Internationalization in the 1960s
• Production companies move west
• Failure in Buffalo
• Oil income generates major order
• SAT heads east
• When Ericsson was almost lost to Russia

The consequences of expansion

• Consequences of the merger with SAT
• The demise of the concession company
• The international engineering company
• The industrial worker disappears
• Effects of the world depression
• Fall of an empire
• Kreuger’s entrance at Ericsson
• Untying the knots
• The aftermath

A different company

• WWI food committee
• Ericsson Response – emergency assistance
• Unique expansion

Ericsson as Business

• Ownership over the years

The Ericsson spirit

• Öller’s protegé goes into business
• Contact established

Competition and cooperation

• Incorporation of the company
• Revolution in technology
• Ellemtel develops the AXE system
• The S. T. Society
• HotLine
• From CVI to CVL
• A distinctive corporate culture
• Mexican madness
• An officer and a gentleman
• Telephony replaces the millipede
• From crisis to war
• The informal contact networks
• Partnering in Saudi Arabia

Brand names and marketing

• Creating a brand
• Ericsson’s three sausages – creating a graphic profile